9 Reasons Why You Should Rent Your Next Trade Show Exhibit

It’s a fact: A successful showing at a trade show can bring in an entire year’s worth of business, and a spectacular trade show exhibit is an integral part in that success. However, buying a trade show exhibit isn’t always the best option for your business. Here are 9 reasons you should consider renting your next trade show exhibit, instead of purchasing it outright.

Cutting Costs

9. Renting a trade show exhibit gives first-time exhibitors a chance to see if exhibiting at a trade show will bring a positive ROI, without spending the initial investment to purchase one outright. Although most industries will see positive gains from exhibiting at a trade show, they may not outweigh the expenses involved in attending. Renting an exhibit will give you an idea of the Return on Investment (ROI) you might expect from a trade show.

8. A trade show rental exhibit allows you to test out a new market without making a considerable investment. If you or your company is branching out in a new direction, but you’re already familiar with trade shows, a rental exhibit can tell you if exhibiting at a trade show will be profitable for your company without the commitment of purchasing your own exhibit.

7. If you’re clever about reusing the graphics used on your trade show exhibits, you can rent about 3-4 trade show exhibits for the cost of buying just one. A typical rental exhibit costs about 25-35% of a similar built-to-own exhibit, with graphics counting for 20-40% of that cost. If you save these graphics and use them on subsequent exhibits, you can have 3-4 rental exhibits for the price of one purchased exhibit.

6. You aren’t responsible for maintenance, long-term storage fees or inventory management costs that come with owning your own trade show displays. When you rent your trade show exhibit, you know it’s going to show up looking brand new, every time. You never have to worry about fixing any damage, finding a warehouse to store it in or hauling it to a trade show. Most trade show rental companies will bring the rental to your trade show, set it up and tear it down, saving you labor and transportation costs.

Cutting-Edge Designs

5. Renting an exhibit means you aren’t locked down to one design, so you can change it at every trade show you attend for a fresh look every time. You’ll be able to experiment with different designs until you find the one that works best for your industry. And even then, popular designs change all the time, so you won’t ever get stuck feeling outdated.

4. Flexibility is one of the biggest reasons to rent a trade show exhibit. You might rent a low-budget exhibit for a small trade show, and go all out on spending for the big conventions. A rental exhibit allows you to match your exhibit to the trade show you are attending, instead of picking one broad design that covers all trade shows you plan to attend.

3. Rental exhibits allow you to be daring with your designs. A risky design can pay off big, but it can also fizzle out. With a trade show rental exhibit, you can test out these designs without making a big commitment. Even if you own your own trade show displays, a rental unit can give you the real world feedback you need before deciding on a purchase.

Convenience

2. While it may seem like it won’t happen often, if you exhibit at enough trade shows, you’re going to run into a situation where you want to show at two trade shows that occur at roughly the same time. A rental unit allows you to use your own displays at one trade show, and a rental unit at the other, allowing you to be two places at once in an affordable way.

1. In any industry, there is always one trade show of the year that is bigger than any other. A successful showing at this event can net more positive results than all of the other shows combined. Because of this, it is generally more cost effective to own a smaller exhibit that will travel from trade show to trade show and rent one large exhibit for the biggest one of the year. This will allow you to attend multiple trade shows throughout the year with a trade show exhibit that is easy to transport and maintain, but still provide the cutting-edge display when it will matter the most.

Although it may not always be in your best interests to rent a trade show exhibit, it can often be the most cost-effective way to market your brand. If you’re looking to cut your trade show exhibiting costs, exhibit cutting edge designs or you just want increased convenience, a trade show rental exhibit is exactly what you’re looking for.