Trade Show Resources
|General Tips and Tricks for exhibiting a successful trade show.
Attention to detail is what separates great web layouts from average ones. Incorporating custom elements, like bullet points and search boxes, can elevate your website into a clean, cohesive design. However, creating a custom search box with OnMouseOver-like effects can be difficult, particularly when styling for multiple browsers. This tutorial will teach you how to add custom form boxes (a search bar) to your designs, and in browsers that format CSS correctly (read: not IE anything, although there is an IE fix for other problems) we’re going to have nice, fancy image replacements when you click on the search box, using the :focus pseudo class. Note: This does NOT work right in Safari, because it doesn’t know how to render transparent form inputs. Shame.
On Wednesday, June 13 at 11:00 am CST, we will have the third of our 2007 webcasts for end-clients. We invite you to join us and see what we are offering. This webcast is on ROI: Impact Measurement with Kimberly Kee. Kimberly Kee, president and founder of Kee Consulting, Inc., has more than 16 years of experience in event, trade show, and integrated marketing communications. Kee has been referred to as the Evil Knievel of the event marketing industry – an out-of-the-box thinker who delivers results – earning EXHIBITOR magazine’s Top Exhibit and Event Manager award in 1999. She speaks at several industry conferences, including EXHIBITOR Show, where she has been a member of the teaching faculty for more than 8 years.
It’s a fact: A successful showing at a trade show can bring in an entire year’s worth of business, and a spectacular trade show exhibit is an integral part in that success. However, buying a trade show exhibit isn’t always the best option for your business. Here are 9 reasons you should consider renting your next trade show exhibit, instead of purchasing it outright.
Planning a trade show is a delicate balance between designing an elaborate exhibit that will attract a crowd and keeping things in budget. However, when it becomes time to trim the fat off the budget, there are plenty of places to start besides toning down your trade show displays.
Graphics are one of the most important elements of any trade show exhibit. They set the tone of your exhibit, and determine how your company will be perceived. You want to select graphics that will not only reinforce your company’s brand image, but effectively communicate to your audience what your company or product can do for them as well. One of the best ways to captivate your audience’s attention is to use appealing trade show graphics. You can use graphics to create interest and depth within your exhibit, which makes it more visually stimulating. To really amplify your message your trade show graphics should have excellent color, clarity, and detail. These three crucial elements are easily achieved when high-end quality graphics are used.
Planning for an exhibit in a trade show can be intimidating for even the most seasoned of participants, and, particularly with first-timers, the potential gains may not outweigh the time, expense and headache involved. However, with the right kind of planning, it can be the most beneficial opportunity of the year for increasing client base and profits. With these four tips for first-time participants, even the smallest company can make the biggest splash at any trade show. |
