It’s a fact: A successful showing at a trade show can bring in an entire year’s worth of business, and a spectacular trade show exhibit is an integral part in that success. However, buying a trade show exhibit isn’t always the best option for your business. Here are 9 reasons you should consider renting your next trade show exhibit, instead of purchasing it outright.

Read the rest of this entry »

Planning a trade show is a delicate balance between designing an elaborate exhibit that will attract a crowd and keeping things in budget. However, when it becomes time to trim the fat off the budget, there are plenty of places to start besides toning down your trade show displays.

Read the rest of this entry »

Graphics are one of the most important elements of any trade show exhibit. They set the tone of your exhibit, and determine how your company will be perceived. You want to select graphics that will not only reinforce your company’s brand image, but effectively communicate to your audience what your company or product can do for them as well.

One of the best ways to captivate your audience’s attention is to use appealing trade show graphics. You can use graphics to create interest and depth within your exhibit, which makes it more visually stimulating. To really amplify your message your trade show graphics should have excellent color, clarity, and detail. These three crucial elements are easily achieved when high-end quality graphics are used.

Read the rest of this entry »